I’m a creative director with a background in sustainable fashion, bringing a mix of storytelling, design, and hands-on experience to everything I do. I’ve worked across styling, set design, campaign direction, and brand development, always with a focus on creating meaningful visuals. Sustainability, creativity, and authenticity are at the heart of my work—both in what I make and how I collaborate. Whether I’m shaping a brand’s identity, directing a shoot, or styling a collection, I approach each project with a fresh perspective and a clear purpose.

I’ve worked in fashion for 15 years, starting out in buying, styling, and retail before launching my own brand, Ilk + Ernie. Seeing the impact of fast fashion firsthand made me want to do things differently, so I built a brand around responsible design. Over five years, I shaped its identity, cultivated a loyal customer base, and oversaw everything from creative direction to sourcing and range planning. Running the business gave me an instinct for balancing vision with practicality, ensuring creativity has both impact and purpose.

Closing Ilk + Ernie in September 2024 marked the end of an incredible chapter, but the experience shaped me in countless ways. I honed my resilience, adaptability, and problem-solving skills, all while staying committed to sustainability and creativity. These lessons continue to fuel my passion for storytelling, design, and art direction in fashion.